OK, the trick seems to be that when you shut down, you need to WAIT some 10-20 seconds before doing a Power-Boot (holding the power button down) restart. When you shut down, you'll notice that the screen goes black. BUT IT'S NOT SHUT DOWN! Several seconds after it goes black, the screen flickers again, and THEN goes black permanently. THEN it's really shut down, and Power-Boot will work, and you can get to Boot Options. I was trying to do a Power-Boot immediately after the screen went black. Holding the power button down too early doesn't do anything at all.